As a Marketing Specialist at Magnolia Wellness, a BC-based health & wellness e-commerce store, I spearheaded initiatives to elevate brand presence and drive engagement. Key responsibilities included successfully launching multiple new in-house brands, directing photoshoots to create compelling visual content, and executing impactful promotional campaigns through social media management. Through strategic planning and execution, I contributed to enhancing Magnolia Wellness' market positioning and fostering customer connections in the dynamic e-commerce landscape.
